Marketing News

Sun Products’ All laundry detergent is teaming up with the Peanuts Gang

Author Image

By: TOM BRANNA

Editor

Sun Products’ All laundry detergent is teaming up with the Peanuts Gang on a multi-year, integrated campaign. The centerpiece of the partnership is a new TV spot with the world’s most famous dirty kid, Pig-Pen, and other members of the Peanuts gang including Charlie Brown, Lucy, Linus and Snoopy—all of whom are portrayed by real kids for the first time ever in a television commercial. The campaign—which includes national television and a social campaign with an interactive Buzzfeed program—wi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters